DESIGN AND DIGITAL PRODUCT

Design, for me, has never been about aesthetics alone. It has always been about behaviour: understanding how people think, where they get lost, and what makes them stay.

Since 2009 I have worked across the full evolution of the discipline, from the cookie-cutter days of web design through to UX research, interface design, and product strategy. My experience spans agency environments and in-house teams across four industries: telecommunications (Fortytwo, SixFive), education (Open Universities Australia, EC English), affiliate marketing (NetRefer), and creative production.

In practice, this has meant designing control panels serving thousands of users, building UX flows for mobile and web applications, developing brand systems and visual identities, designing conference booths and exhibition stands deployed across multiple countries, and working directly with developers to take products from concept through to launch.

Working in-house taught me rigour: the discipline of building for scale, maintaining consistency across a product, and designing within technical and commercial constraints. Working agency-side taught me speed: how to move fast, communicate a vision clearly, and deliver under pressure without compromising quality.

What I bring to a design or product role is not just the ability to make things look right. It is the ability to make things work right, for the people using them, and for the business behind them.